data analytics
Bye-bye standalone clean rooms, hello data collaboration platforms
Clean rooms are time consuming and lack the ability to scale, but they could still be effective if they were part of the data puzzle rather than the ultimate solution
Media360 India: 'In God we trust. For everything else bring data'
In the digital world, will the Math Men outdo the Mad Men in the talent sweepstakes? Our panel set out to answer that.
Ashok Venkatramani joins Chrome Data Analytics
He will be joining the company as a director
Opinion: With creativity first, business will follow
Client relationships are not enough anymore, contends the author, as ideas drive agency revenue
Allied Media appoints Shilpa Dhanu to head data analytics cell
She will be general manager - strategy, heading a 'M3 Project and Strategy' unit
Pranesh Misra: Life after Lowe
After 28 steady years with the company, Lowe’s Pranesh Misra has put in his papers. Misra, who is currently global director, marketing and accountability, Lowe Worldwide is leaving to pursue entrepreneurial interests. He is in the process of setting up a knowledge process outsourcing (KPO) venture to be titled Brandscapes, which has been registered as a private limited entity in India and is getting registered as Brandscapes Worldwide in USA, UK and Singapore.
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