Campaign India has announced the launch of a platform to celebrate excellence in advertising and corporate filmmaking: Campaign India Film Crest Awards (CIFCA).
In its inaugural edition, the awards will recognise and reward ad and corporate films created for television, cinema or web first aired, screened or released between 1 April 2012 and 31 March 2013.
Advertising agencies, production houses, clients and other organisations involved in the creation of film targeted at Indian audiences are eligible to enter CIFCA 2013.
The jury will comprise adlanders with an enviable track record in creation of film content alongside experts from different facets of filmmaking.
On the initiative, Suresh Ramakrishnan, publishing director, Haymarket India, said, “After the fourth edition of the Campaign India Digital Crest Awards, which celebrated excellence in digital marketing and advertising campaigns, we are happy to announce the Film Crest Awards, a long overdue platform for the most impactful format of communication – film. In keeping with what Campaign India stands for as a brand, it will be the endeavour of the editorial team to create the most credible platform to recognise the best talent and work in advertising and corporate filmmaking through CIFCA. Needless to add that it will not be populist – only the best-in-class work will win CIFCA trophies right from year one.”
Besides categorisation to ensure that justice is done to recognise corporate and social films, sub-categories have been created to ensure recognition of craft under ‘TV Commercials’.
Gokul Krishnamurthy, editor, Campaign India, and convenor, CIFCA 2013, added, “Use of film by brands is nothing new - it has been in practice for ages now, driven primarily by television advertising. But the scope of films for brand messaging has now expanded with new formats, branded content, fragmentation and new screens, even as the medium of film remains ever so delightful. CIFCA will celebrate the end product of the filmmaking process: moving pictures that moved the target audience through creative ideation, use of techniques and technology, and the union of moving art with the finesse of craft.”
Entries are invited across the broad categories of ‘Corporate and Social Films’, ‘TV Commercials’, ‘AD Film of the Year – By Product/Service Category’, ‘AD Films (other)’ and ‘Web Films’. Based on performance of entries in these categories, the jury will decide on ‘Agency of the Year’, ‘Production House of the Year’ and ‘Client of the Year’ awards.
A ‘Lifetime Achievement Award’ will also be announced alongside winners of the Campaign India Film Crest Awards 2013.
The early entry deadline is 25 July 2013, while the final entry deadline is 1 August 2013.
Awards will be announced in August 2013, post two rounds of judging by an eminent jury panel.