The shortlists for the first edition of the Campaign India Film Crest Awards (CIFCA) have been announced.
The awards recognise and reward ad films created first, aired or released between 1 January 2022 and 28 February 2023 based on craft.
The jury for the first edition of the awards consisted of:
- Arun Iyer, founder and creative partner, Spring Marketing Capital
- Ashish Chakravarty, executive director, and head of creative, Mccann Worldgroup India
- Devaiah Bopanna, co-founder, Moonshot
- Farouk Aljoffery, co-founder, Planet Films
- Ira Gupta, executive creative director, Toaster
- Josy Paul, chairperson and chief creative officer, BBDO India
- Rajdeepak Das, chief creative officer and CEO, Leo Burnett, SouthAsia, India and chairperson, creative council, Publicis Groupe - South Asia
- Rahul Mathew, chief creative officer, DDB Mudra Group
- Saurabh Dikshit, executive director (creative), Lowe Lintas
- Shirsha Guha Thakurta, director, Oink Films
- Sneha Iype Verma, executive producer/partner, Nirvana Films
- Vikram Kalra, co-founder and executive producer, Good Morning Films
Here are the shortlists. Each shortlist gets two passes to attend the awards night on 27 July. Please contact Dinika Tahilramani to register to attend the event.
| Category | Sub Category | Production House | Campaign Brand | Campaign Title |
| Music | Adapted Jingle | Good Morning Films | Coke Zero | Coke Zero |
| Music | Original Score / Jingle | Kitchen.Video | Blackbuck | Blackbuck - Bak Bak |
| Music | Original Score / Jingle | LoudMouth Films | Star Sports | Star Sports T20 Men's World Cup |
| Music | Original Score / Jingle | Belief Films | TVS Ronin | Malang Musafir : When RONINs meet, #Unscripted Happens |
| Music | Original Score / Jingle | Nirvana Films | Coca Cola | Coca Cola - Iss baar gale milke kaho Happy Diwali |
| Music | Original Score / Jingle | Good Morning Films | Coca-Cola | Coke Studio - Bharat |
| Music | Original Score / Jingle | Good Morning Films | Jio Cinema | WPL - Tera Naam |
| Music | Original Score / Jingle | Good Morning Films | Bajaj Pulsar N160 | Bajaj Pulsar N160 |
| Music | Sound Design | Bang Bang Films | Cadbury Gems | Gems - 'Opera' |
| Music | Sound Design | Good Morning Films | Coca-Cola | Coke Studio - Bharat |
| Post Production | Editing | Another Idea | Royal Enfield | Ready. Set. Scram! |
| Post Production | Editing | Corcoise Films | Ashok Leyland | Ashok Leyland - Truck |
| Post Production | Editing | Bang Bang Films | Cadbury Gems | Gems - 'Opera' |
| Post Production | Editing | LoudMouth Films | Blurr | Nishana - Blurr Music Video |
| Post Production | Editing | Kitchen.Video | Britannia | Pure Magic Chocolush |
| Post Production | Editing | Good Morning Films | Bournvita | The Boy Who Failed - By Bournvita |
| Post Production | Editing | Good Morning Films | Coca-Cola | Coke Studio - Bharat |
| Post Production | Editing | Good Morning Films | Thums Up | Thums Up - Soft Drink Nahi Toofan 2.0 |
| Post Production | Editing | Good Morning Films | Jio Cinema | WPL - Tera Naam |
| Post Production | Editing | Good Morning Films | Bajaj Pulsar N160 | Bajaj Pulsar N160 |
| Post Production | Grading | Kitchen.Video | Britannia Pre Magic Chocolush | Britannia Pure Magic - MEDITATION |
| Post Production | Grading | LoudMouth Films | Blurr | Nishana - Blurr Music Video |
| Post Production | Grading | Kitchen.Video | Pantaloons Fashion | Non-Stop Celebrations |
| Post Production | Grading | Good Morning Films | Marico | Parachute Kalpavriksha - The Farmer |
| Post Production | Visual Effects/CGI | Kitchen.Video | Britannia Pre Magic Chocolush | Britannia Pure Magic - MEDITATION |
| Post Production | Visual Effects/CGI | Bang Bang Films | Cadbury Gems | Gems - 'Opera' |
| Production | Best animation Film (Director & Producer) | Vivi5 Studios | PSA | Bhookh |
| Production | Best animation Film (Director & Producer) | Equinox Films | Infosys | Infosys - Pride Campaign |
| Production | Best use of celebrity in the film | Corcoise Films | Livspace | Livspace - Room for more |
| Production | Best use of celebrity in the film | Footloose Films | Rupay | Rupay - Howzzatt! |
| Production | Best use of celebrity in the film | Breathless Films | Disney+Hotstar | D+HS SRK FILM 1 |
| Production | Best use of celebrity in the film | Corcoise Films | Dream 11 | Dream 11 - Singer Rishabh Pant |
| Production | Best use of celebrity in the film | Bang Bang Films | Britannia 50-50 | Britannia 50-50 - 50% Desi, 50% Videshi - Ravi Shastri |
| Production | Best use of celebrity in the film | Bang Bang Films | Fancode | Commentator |
| Production | Best use of celebrity in the film | Belief Films | JSW Paints | Alia bani Sawalia |
| Production | Best use of celebrity in the film | Kitchen.Video | BlackBuck | Tarakki ka Naya Tareeka |
| Production | Best use of celebrity in the film | Nirvana Films | Camerry | Camerry - Love has many flavours |
| Production | Best use of celebrity in the film | Floss Interactive | Go Desi | Sakkath Desi Sakkath Chatpata |
| Production | Casting & Performance | Little Lamb Films | Hindustan Uni Lever | Bin Boy |
| Production | Casting & Performance | Future East Films | ABP | ABP Centenary |
| Production | Casting & Performance | Corcoise Films | Fevicol | Fevicol - Homefix |
| Production | Casting & Performance | Corcoise Films | Sprite | Sprite - ATM |
| Production | Casting & Performance | Corcoise Films | Ashok Leyland | Ashok Leyland - Truck |
| Production | Casting & Performance | Footloose Films | Future Generali | Future Genrali - Oh My Dog! |
| Production | Casting & Performance | Footloose Films | Rupay | Rupay - Howzzatt! |
| Production | Casting & Performance | Superfly Films | Tanishq | The Interview |
| Production | Casting & Performance | Bang Bang Films | Adda52 | Adda52 - Khel Jao |
| Production | Casting & Performance | Bang Bang Films | smallcase | smallcase Kids - Chartered Accountant | Neightbours |
| Production | Casting & Performance | Fingerprint Films | Beyond Snacks | 24 Carat Taste |
| Production | Casting & Performance | Good Morning Films | Hindustan Times | Hindustan Times - Motherhood |
| Production | Casting & Performance | Good Morning Films | Bournvita | The Boy Who Failed - By Bournvita |
| Production | Casting & Performance | Good Morning Films | Clinic Plus | Clinic Plus - Meri Beti Strong |
| Production | Casting & Performance | Good Morning Films | Jio Cinema | WPL - Tera Naam |
| Production | Casting & Performance | Good Morning Films | Project Nanhi Kali - by KC Mahindra Education Trust | The Tale of Two Lajjos |
| Production | Cinematography | Another Idea | Royal Enfield | Ready. Set. Scram! |
| Production | Cinematography | Corcoise Films | Ashok Leyland | Ashok Leyland - Truck |
| Production | Cinematography | LoudMouth Film | Star Sports | Star Sports T20 Men's World Cup |
| Production | Cinematography | LoudMouth Film | Blurr | Nishana - Blurr Music Video |
| Production | Cinematography | Belief Films | Tata Motors | Tata Motors RedHotDark Edition |
| Production | Cinematography | Good Morning Films | Marico | Parachute Kalpavriksha - The Farmer |
| Production | Cinematography | Good Morning Films | Hindustan Times | Hindustan Times - Motherhood |
| Production | Cinematography | Good Morning Films | Bajaj Pulsar N160 | Bajaj Pulsar N160 |
| Production | Cinematography | Good Morning Films | Coke Zero | Coke Zero |
| Production | Costume | Kitchen.Video | Britannia Pre Magic Chocolush | Britannia Pure Magic - MEDITATION |
| Production | Costume | LoudMouth Films | Blurr | Nishana - Blurr Music Video |
| Production | Costume | Footloose Films | Rupay | Rupay - Howzzatt! |
| Production | Make-up & Hair | Kitchen.Video | Britannia | Pure Magic Chocolush |
| Production | Mix Media | Fusion Films | Ajio | AJIO - Sneakerhood |
| Production | Mix Media | Fusion Films | Ajio | AJIO - Onam 2022 |
| Production | Production Design/Art Direction | Corcoise Films | GI Grill | GI Grill - Rhimjhim Rumjhum |
| Production | Production Design/Art Direction | LoudMouth Films | Blurr | Nishana - Blurr Music Video |
| Production | Production Design/Art Direction | Good Morning Films | Hindustan Times | Hindustan Times - Motherhood |
| Production | Production Design/Art Direction | Good Morning Films | Thums Up | Thums Up - Soft Drink Nahi Toofan 2.0 |
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