(This article first appeared on Marketingmagazine.co.uk)
Google to tell brands whether video ads are actually getting views
Google will now tell brands who publish video ads via DoubleClick whether their content is actually being watched by users, as opposed to being skipped or scrolling off-screen
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Just Published
Unraveling brand boycotts: What are the top ...
Shunning companies whose products pose health risks, such as containing toxic or cancer-causing substances, stands out as the primary motivation for consumers worldwide to cancel brands.
WPP chief exec Mark Read targeted by deepfake scammers
Fraudsters used AI in Microsoft Teams meeting with the 'agency leader'.
Picks of the week: Mother's Day campaigns 2024
From McDonald's to Mother Dairy, these are our top picks for the most heart-heartwarming and tear-jerking campaigns for mums in 2024.
Why data is leading disruption in the communications...
Roshan Mohan of Pepper Communications asserts that the days of PR professionals adopting a one-size-fits-all approach in hopes of resonating with the masses are over. Today, survival in the industry hinges on leveraging data.