Bates CHI&Partners has announced that the agency has bagged the creative mandate for Dalmia Cement Bharat following a multi-agency pitch.
According to a note from the agency, Bates CHI&Partners will be looking to expand the brand's presence across India (currently present in the East and South).
On the appointment, B K Singh, senior executive director, group marketing and corporate communication, Dalmia Cement, said, "A historic launch in 2013 helped Dalmia brand to quickly establish itself as a leader in the cement industry in the North East region. We believe that successful and admired brands are built through well thought strategies and sustained efforts over time. In this endeavor, we needed a partner who has been through similar journeys of aspirational brands and more importantly the willingness to experiment with fresh thinking. In Bates CHI we found such a partner and we are happy to have Mr. Abeer Chakravarty and his team on board."
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