Media
Campaign India Team
May 16, 2012

GEC ratings: Star Plus gains 14 GRPs, expands lead

Sony Sab was the big gainer, adding 27 GRPs in week 19

GEC ratings: Star Plus gains 14 GRPs, expands lead

 

 

According to TAM, Star Plus gained 14 GRPs to open up the gap on second-placed Zee TV. Star Plus ended the week at 276 GRPs, 52 ahead of Zee TV (224). Zee TV closed 15 GRPs below its week 18 count.
 
Coming in third was Sony TV, which faced a three-point dip to end with 217 GRPs. Colors was next, gaining six GRPs to end the week with 201.
 
Sony Sab was a big gainer as the channel reached 131 GRPs, a 27 point gain from week 18. Life OK gained six GRPs, ending with 91.
 
Sahara One (40 GRPs), Star Utsav (36 GRPs) and Imagine TV (18 GRPs) lost one, two and eight points respectively during the week.
 
DD National gained three points to end the week at 14, followed by Z Smile, which saw no change to its six GRPs from week 18.

The top ten Hindi GEC programmes of Week 19 were:

Rank

Channel

Programme

Air Date

TVR

1

Star Plus

Diya Aur Baati Hum

11/5/2012

4.94

2

Z Zee TV

Knorr Soupy Did Little Master 2 Audition

6/5/2012

4.82

3

Star Plus

Ek Hazaaron Mein Meri Behna

7/5/2012

4.56

4

Colors

Ballika Vadhu

7/5/2012

4.48

5

Sony

Crime Patrol

 11/5/2012 4.03

6

Star Plus

Yeh Rishta Kya Kehlata Hai

7/5/2012

3.83

7

Sony

CID

12/5/2012

3.58

8

Z Zee TV

Purnavivah

11/5/2012

3.42

9

Star Plus

Is Pyaar Ko Kya Naam Doon

8/5/2012

 3.36

10

Star Plus

Saathiya Saath Nibhana 

8/5/2012

3.32

(Source: TAM Peoplemeter System; TG: CS 4+ yrs; Market: Hindi Speaking Market; Period: Week 19 2012)

 

 

Source:
Campaign India

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