Campaign India Team
Jun 15, 2011

Hindi GECs: Colors catches up with Star Plus

Colors end Week 24 with 239 GRPs, just 8 GRPs behind Star Plus

Hindi GECs: Colors catches up with Star Plus

Barring Zee TV, Week 24 saw the Hindi GECs losing viewership. Star Plus was the biggest loser with a drop in viewership from 289 GRPs in Week 23 to 247 GRPs. With this, Colors is not too far behind the leader. Though even Colors had a drop in viewership, the channel ended the week with 239 GRPs from 245 GRPs in Week 23 a gap of 8 GRPs from the leader Star Plus. 

Zee TV improved from 183 GRPs in Week 23 to 208 GRPs. Sony registered a drop from 181 GRPs to 163 GRPs this week. SAB managed to hold its fort with 148 GRPs, while Imagine registered 90 GRPs. Star One and Sahara One followed the pack with 37 and 32 GRPs respectively.  
 

Source:
Campaign India

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