Campaign India Team
Jan 12, 2011

GEC Ratings: Bigg Boss delivers big

Otherwise, it's status quo

GEC Ratings: Bigg Boss delivers big

Colors' Bigg Boss'  finale delivered 6.7 TVRs, the highest rating for a reality show since Jan 2010, helping the channel reach 296 GRPs (Wk 2, TAM, HSM, CS4+).

STAR Plus continued to rule with 379 GRPs.

Zee rose marginally to 232 GRPs while Sony dipped a tad to 168 GRPs.

SAB and Imagine, too, slid slightly to 138 GRPs and 76 GRPs respectively.

Source:
Campaign India

Related Articles

Just Published

1 day ago

Aiming to bridge India’s healthcare engagement gap, ...

The healthcare-first experiential agency promises compliance-led campaigns that balance scientific rigour with scale.

1 day ago

Meta links AI video with India’s festive shopping surge

As Meta rolls out Vibes and its Digital Utsav playbook, the company positions AI tools at the heart of India’s festive commerce.

1 day ago

Nike and Skims debut athleisure line with a ...

After months of delays, the athletic wear giant is betting big on Kardashian’s star power to jumpstart lagging sales and claw back ground in the cutthroat activewear market.

1 day ago

IAS to be acquired by Novacap for nearly $2 billion

The transaction, expected to close by the end of 2025, will take IAS private while Novacap backs its AI-first technology investments and global growth.