tam
Ad volumes on TV dipped by 4% in 2023 compared to 2022: TAM report
May 2023 had the highest share of ad volumes
Television ad volumes in sports genre rose by 5% in July-September 2023 over 2022: TAM AdEx
JioCinema was the top brand for the first three quarters of 2023, while cricket dominated the sports channel genre for the entire year, holding over 50% of the ad volumes
Rahul Dravid tops the ICC Men's ODI World Cup celebrity endorsements ranking 2023
The volume of ads featuring celebrity endorsements saw a spike of 55% over the 2019 edition of the tournament
Tata Play brings addressable ads to linear television
Allows brands to split one ad slot across multiple audiences
Asia Cup 2023 ad volume saw a spike of 31% over 2018: TAM Sports
The India-Pak game secured the highest percentage share of 18% in Asia Cup ad volume, as per TAM's Asia Cup Advertising Report 2023
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Ad impressions on digital see a dip of about 9% in H1’23: TAM
There were around 59,000 exclusive advertisers present in digital and more than 1,800 common advertisers between TV and digital mediums during Jan-Jun’23
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