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Blog: Star reaches for the stars with BCCI media rights
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Apr 05, 2018

Blog: Star reaches for the stars with BCCI media rights

BCCI might be laughing its way to the bank and Star comes out smiling. But what does it mean for the advertising business?

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Opinion: Do it because it's the right thing
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Mar 27, 2018

Opinion: Do it because it's the right thing

The writer analyses why the Star network touched upon an unusual subject

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Blog: Will the winner's curse afflict Star?
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Sep 05, 2017

Blog: Will the winner's curse afflict Star?

How the IPL game pans out from here for media and marketing.

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Cannes Lions 2015: ‘People would watch less interruptive advertising on TV, not necessarily less advertising’: James Murdoch
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Jun 25, 2015

Cannes Lions 2015: ‘People would watch less interruptive advertising on TV, not necessarily less advertising’: James Murdoch

The co-COO of 21st Century Fox reflected on the future of entertainment in a talk themed ‘The Business of Breakthrough’ on day five

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'We have the technology to insert an ad in all the 450 channels across the country': Rajendra Khare
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Feb 11, 2015

'We have the technology to insert an ad in all the 450 channels across the country': Rajendra Khare

Chairman and managing director of SureWaves speaks with Campaign India about their association with Hansa Research

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Unconventional music shows get more traction on other mediums
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Nov 24, 2011

Unconventional music shows get more traction on other mediums

Unique format shows generate more buzz for themselves and the channel they are aired on, despite a nominal traction on TV

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