BCCI might be laughing its way to the bank and Star comes out smiling. But what does it mean for the advertising business?
The writer analyses why the Star network touched upon an unusual subject
How the IPL game pans out from here for media and marketing.
Cannes Lions 2015: ‘People would watch less interruptive advertising on TV, not necessarily less advertising’: James Murdoch
The co-COO of 21st Century Fox reflected on the future of entertainment in a talk themed ‘The Business of Breakthrough’ on day five
Chairman and managing director of SureWaves speaks with Campaign India about their association with Hansa Research
Unique format shows generate more buzz for themselves and the channel they are aired on, despite a nominal traction on TV
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