SRK explains the importance of daily brushing in new Pepsodent TVC

 

The TVC, directed by Sebastian Alfie for Bang Bang Films, titled ‘Pappu and Papa’, talks about the gradual change in the parent-child relationship. It shows how parents are more willing to be friends with their children.

 

The film opens with the child asking his father played by Shah Rukh Khan about the importance of brushing everyday. Khan explains the need for brushing in a humourous way, saying that if one doesn’t brush everyday, they’ll end up having teeth like a ghost. He says to avoid having bad teeth, brush with Pepsodent as it takes only two minutes to get rid of all the harmful particles.

 

WATCH the TVC

 

Commenting on the new Pepsodent commercial, director Sebastian Alfie said, “It was great to be a part of this project and I enjoyed the experience from many angles; as a director, I always wanted to work in Mumbai and get the feeling of shooting with a bollywood star. The Bang Bang Films crew was amazing and every department worked in sync together like clockwork on this project. I like working with kids, and Keval was very committed and gave me his very best every time. Working with SRK gave the project another dimension and allowed me to work with not only a superstar but a very nice person too. We do a tremendous amount of work for Unilever in India and the rest of the region but this is our first in the oral care category. Also we’ve shot with just about every star in Bollywood but SRK. 

 

Roopak Saluja, MD, executive producer at Bang Bang Films, said, "Sebastian, being the guy who has shot this same campaign in three other markets was the only choice for this. Of course, the difference for him this time as well was that every other time the father was just a regular actor. When he signed up for this production, none of us knew that Shah Rukh would be the dad, so imagine his surprise when we found out.”

 

The commercial looks to go with the insight that sometimes the best lessons taught by the parents to their children can be conveyed in the simplest possible manner.