yumpi
MiD DAY to focus on single edition
MiD DAY has decided to end its morning edition in Mumbai in order to concentrate on its core target audience, Young Urban Mobile Professionals across India (YUMPIs) through the afternoon edition.Following this, there will be constant updates on www.mid-day.com and a new free SMS news service between 9 am and 7 pm. MiD DAY also aims to further align its mediums i.e. print, dotcom and mobile.
MiD DAY now at vending machines
MiD DAY has introduced a new distribution system by setting up vending machines in corporate offices and buildings across Mumbai, Delhi and Bangalore. Through this, MiD DAY wants to engage urban professionals within the space of their working day.
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