With an aim of pushing the new 'Youngistaan ka WOW' brand positioning to its core target audience, Pepsico India has rolled out ‘The Game’, a series of five gaming-based television films developed specially for the ongoing IPL season.'The Game' is set in a fantasy world and all the action takes place in a castle owned by the ‘Game Master’ played by Sanjay Dutt. He challenges Pepsi's brand ambassador, Ranbir Kapoor, to get back his Pepsi from his lair.
Taking the brand idea, Youngistaan, forward, Pepsico India has unveiled a new campaign with a refreshed tagline, ‘Youngistaan ka Wow’.”
Taking its brand concept 'Youngistaan' forward, Pepsi has launched the season's new thematic campaign featuring M.S. Dhoni, Virender Sehwag, Ishant Sharma, and S. Sreesanth.
Taking its brand engagement with the youth forward, Pepsi India has unveiled an interactive TVC to re-iterate the "cool" positioning of its 'My Can' packaging.The first 'My Can' TVC saw Shah Rukh Khan and John Abraham getting upstaged by a typical Pepsi youth.
Taking its brand engagement with the youth forward, Pepsi India has unveiled an interactive TVC to re-iterate the "cool" positioning of its 'My Can' packaging.
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