yahoo apac

Sep 10, 2013

Yahoo, Wharton seek to create industry framework for native advertising

The framework is expected to act as a guideline for maximising effectiveness of native advertising

Jul 15, 2011

Wharton’s Future of Advertising Project heads to Delhi

An insights symposium supported by Yahoo! is scheduled for 20 July, 2011; the project, which has already covered North America and Europe and heads to China next, aims to discover how the interplay between old and new media will affect the future of advertising across different markets