world cup advertising

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Blog: The vuvuzela dilemma
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Jul 09, 2019
Sandeep Goyal

Blog: The vuvuzela dilemma

The author explains how the superfan grandmom of Indian cricket is faced by quite a few dilemmas as India play the semis and the finals…

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Most advertised brand in the ICC World Cup is not the most recalled
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Jul 08, 2019
Prasad Sangameshwaran

Most advertised brand in the ICC World Cup is not the most recalled

Kamla Pasand has taken the highest number of ad insertions in the ICC World Cup so far, but its recall is much lower than brands that have taken half the number of spots

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Dr Fixit takes the humorous route to show its advantages
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Feb 23, 2015
Campaign India Team

Dr Fixit takes the humorous route to show its advantages

Watch the film conceptualised by Ogilvy & Mather here

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