world cup advertising

Premium
Blog: The vuvuzela dilemma
Premium
Jul 09, 2019

Blog: The vuvuzela dilemma

The author explains how the superfan grandmom of Indian cricket is faced by quite a few dilemmas as India play the semis and the finals…

Premium
Most advertised brand in the ICC World Cup is not the most recalled
Premium
Jul 08, 2019

Most advertised brand in the ICC World Cup is not the most recalled

Kamla Pasand has taken the highest number of ad insertions in the ICC World Cup so far, but its recall is much lower than brands that have taken half the number of spots

Premium
Dr Fixit takes the humorous route to show its advantages
Premium
Feb 23, 2015

Dr Fixit takes the humorous route to show its advantages

Watch the film conceptualised by Ogilvy & Mather here