vijay bobba

The coalition loyalty program proposition: retaining customers, increasing wallet-share, and new acquisitions
Feb 06, 2013
Campaign India Team

The coalition loyalty program proposition: retaining customers, increasing wallet-share, and new acquisitions

Q&A with Vijay Bobba, chief executive officer, Payback India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Googlies on Google: A curiosity-driven game for search

2 Googlies on Google: A curiosity-driven game for search

From cookies to clicks: ITC Foods’ multi-speed marketing play

3 From cookies to clicks: ITC Foods’ multi-speed marketing play

Why the next CMO might be an AI agent

4 Why the next CMO might be an AI agent

Nostalgia sells, but only when it’s designed to remember

5 Nostalgia sells, but only when it’s designed to remember

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Eight unveils Vertical TV, a micro-drama OTT for mobile users

7 Eight unveils Vertical TV, a micro-drama OTT for mobile users

RCB’s brand value to cross $140 million: Qoruz

8 RCB’s brand value to cross $140 million: Qoruz

Mark Read to step down as WPP CEO after seven years

9 Mark Read to step down as WPP CEO after seven years

Cannes Contenders: Havas trains its sights on Lions

10 Cannes Contenders: Havas trains its sights on Lions