Campaign India IQ: Will India's poor performance in Australia affect brand interest and TV viewership of the ICC World Cup?
Win an Edifier iPod Docking Station worth Rs 2,500
The viewership and reach numbers released by TAM for the opening episode of Satyamev Jayate (6 May), show that the marketing efforts for the launch and the simulcast strategy have paid off. Campaign India caught up with Gayatri Yadav, executive vice president, marketing and communications, STAR India, to understand how it plans to sustain the momentum of Satyamev Jayate
At Fusion 2012, TOI's Bhaskar Das points out that industry's evolution trajectory should be ahead of the consumer's
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins