May 17, 2012

Q&A: Gayatri Yadav of STAR India on Satyamev Jayate

The viewership and reach numbers released by TAM for the opening episode of Satyamev Jayate (6 May), show that the marketing efforts for the launch and the simulcast strategy have paid off. Campaign India caught up with Gayatri Yadav, executive vice president, marketing and communications, STAR India, to understand how it plans to sustain the momentum of Satyamev Jayate

Feb 02, 2012

Fusion 2012: Developed India is platform-agnostic in consuming news

At Fusion 2012, TOI's Bhaskar Das points out that industry's evolution trajectory should be ahead of the consumer's