ugc
Apr 17, 2025
Global adspend on news brands forecast to decline by a third
Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.
Apr 01, 2025
The IPL brand saga: Demonstrating India’s rising soft power
Cricket, a religion for a billion people, transformed into a grand marketplace for brands with IPL, says co-founder and head of product at HashFame.
Jan 03, 2011
Karthi Marshan's Blog: First there was the speculative pitch
Karthi Marshan, head marketing, Kotak Mahindra Group, on speculative pitches and why crowdsourcing presents a huge opportunity for the advertising industry
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