Sep 28, 2021

GroupM ties with Twitch in Apac to bolster gaming expertise

Agency network says it is the first to partner with Twitch in the region

Feb 08, 2021

How brands caught the attention of Gen Z during the Super Bowl

Second-screen activations included influencer partnerships and social media sweepstakes

Feb 05, 2020

Twitch names Spotify's Sunita Kaur as first APAC MD

Kaur will focus on growing the gaming platform's community of creators, media and advertising partners in the region.

Jun 02, 2015

What Generation Z spells for brands

The worldwide director of J. Walter Thompson's Innovation Group takes the measure of the next market