Watch the ad film conceptualised by McCann Worldgroup here
Watch the ad film conceptualised by McCann Worldgroup India here
Watch the ad film conceived by Dentsu Communications here
After roping in BBH India to handle the creative duties of its new scooter brand, TVS Motors has brought Bates141 on board as its creative partner for a new motor-bike it will be rolling out soon.Bates141 picked up the account following a multi-agency pitch. The account size is estimated to be Rs 25 crore.
Colors India CMG 2008, a conference on colour trends in the Indian market, was recently held in Mumbai, organized by Freedom Tree Design and the Color Marketing Group. The focus of the seminar was to decode colour trends for the Indian consumer market.Latika Khosla, director, Freedom Tree Design, pointed out the paradox in the Indian colour market: that in spite of its vibrant colour palette that the country has a heritage of, it is still evolving in terms of developing its own colour trends. At the moment, the country relies on global colour trends.
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