travellers

Travel signals redefined as India becomes advertisers’ new test market
19 hours ago
Vinita Bhatia

Travel signals redefined as India becomes advertisers’ new test market

Unpromptd joins forces with Agoda to pitch travel intent as a premium proxy for consumer demand, pushing brands to rethink digital spends.

Can nostalgia-powered marketing make Yas Island India’s go-to getaway?
Mar 28, 2025
Vinita Bhatia

Can nostalgia-powered marketing make Yas Island India’s go-to getaway?

INSIDE THE AD: Tapping into 'Zindagi Na Milegi Dobara’s' legacy, the entertainment and leisure destination in Abu Dhabi is betting on nostalgia and star power to woo Indian travellers. Will it work?

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