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Spikes Debate: Asian creativity and global ideas

"Has anyone ever asked if Western creativity is up to the task," asked one of the panelists on the Spikes Debate, in response to the theme of the session: 'Is Asian creativity up to the task?'Featuring an impressive panel of agency heads and senior marketing professionals, the debate explored questions such as 'Is advertising art?', 'Do awards really matter?' and 'What are truly global ideas?'