the collaborative

Breaking news: LMG rolls out The Collaborative

Lintas Media Group (LMG) has announced the launch of “The Collaborative”, bringing together the domains of planning sciences; buying analytics and consumer and category landscape. Headed by Premjeet Sodhi (pictured), president, "The Collaborative", it will operate as a central intelligence agency that will focus on development and application of knowledge and systems for LMG’s media planning and buying ‘collectives’.