talent management

Aug 11, 2025

From followers to founders: Creators rewrite the brand brief

With an INR 8,300 crore push, creators are evolving from content amplifiers to commerce catalysts — forcing agencies to rethink everything.

Jun 19, 2012

Campaign@Cannes Blog: The chink in the holding company armour

Takeaways from the Deutsch LA session, and India-spotting on Day 2 of Cannes Lions 2012

Mar 17, 2011

Madhukar Sabnavis' Blog: Without the gold, the rainbow loses the lustre

Madhukar Sabnavis, country head, discovery and planning, and regional director, thought leadership, O&M India, says that it's time to not be dependent on walk-in traffic and serendipity to get good talent