subir ghosh
Aegis Global Academy appoints Publicis
Publicis India has been assigned the creative duties of Aegis Global Academy. Part of the Essar Group, Aegis is set to launch its institute of customer service management and Publicis has been appointed primarily to handle this. The institute has been launched with the idea to close the gap between the education system and the requirement of the services industry.
Planet M selects TBWA as creative agency
Planet M has selected TBWA India as its creative agency. Confirming the move, Subir Ghosh, CEO, Planet M said, "What clinched the account for TBWA was their core idea that retail was more about experience and less about communication. Their idea was based on a perfect combination of experience and communication." Ghosh revealed that 3 other major agencies were in the fray for the account.
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