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M&C Saatchi to handle Apollo's commercial tyres account

M&C Saatchi India has bagged the creative account of Apollo Tyres' commercial vehicle category.  The agency will handle the creative campaign for Apollo Tyres' Truck and Bus Radial (TBR), Truck & Bus Bias (TBB), Light Commercial Vehicles (LCV) and Off–The–Road (OTR) businesses. "We were appointed last year to launch Regal, the first commercial tyre from Apollo in India, and based on our work we were given the entire commercial portfolio," said Kamal Oberoi, chairman and managing director, M&C Saatchi India.