sophia polytechnic

Adland Rockstars: Siddhi Yadav

This week’s Adland Rockstar is Siddhi Yadav, art director, McCann Erickson.How did you get into advertising?When I was in school, I’d heard of a course in commercial art at Sophia Polytechnic. So I did five years there. As the course progressed, we slowly came to know that there is a huge avenue for art in advertising. I joined TBWA as a trainee for a month, after which I moved to McCann. I’ve been here since 2005.