sonic identity
Aug 29, 2025
Kempegowda International Airport hits the play button on sonic branding
It unveils Rhythm of BLR, a sonic identity adapted from Ricky Kej’s anthem, adding sound to brand strategy in transit hubs.
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Mar 04, 2025
Beyond the jingle: The power and challenges of sonic branding
As digital interactions get increasingly audio-driven, brands that master sound today will resonate the loudest with consumers tomorrow, says BrandMusiq's founder.
Sep 26, 2024
Banking on sound: Ujjivan's sonic strategy for financial inclusion
INSIDE THE AD: Can the financial institution’s auditory approach yield lasting results?
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