Dec 13, 2013

Warc Conversations-India: Crafting communication with cultural connects, and more

Panellists discussed poignant themes emerging out of Indian (and Asian) market

Nov 28, 2013

CII Marketing Summit 2013: ‘In times like these, being first is important’

Anisha Motwani, Girish Shah, Samrath Bedi, Sandeep Kaul and Vishal Bedi on ‘Best Practices in Marketing and Sales’ during a slowdown

Oct 31, 2013

ISA Global CEO Conference: “Learn to make decisions with imperfect data” - Manu Anand

Balance between cutting costs and making strategic investments in an economic slowdown, said the Mondelez International South Asia president and Cadbury India MD

May 07, 2009

The world is bigger than the country we live in

I was reading Anant’s blog on on how Indian colleagues should empathize with their global counterparts and was wondering why people would, or perhaps, would not.It got me back to my old thought on how we Indians define markets. Think about it, ask any marketer what he thinks is the market size of his product or service brand.

Apr 03, 2009

Goafest 2009: "Market needs to build on trust": Nokia India's Taneja

Goafest 2009 formally began with the Media Conclave held at the venue on Thursday afternoon. The theme for this year's conclave was 'Making the Best of the Slowdown," which saw large attendance from marketers who participated as speakers.Vineet Taneja, head of marketing, Nokia India took a leaf out of Nokia's brand journey in India, in his presentation.