Panellists discussed poignant themes emerging out of Indian (and Asian) market
Anisha Motwani, Girish Shah, Samrath Bedi, Sandeep Kaul and Vishal Bedi on ‘Best Practices in Marketing and Sales’ during a slowdown
Balance between cutting costs and making strategic investments in an economic slowdown, said the Mondelez International South Asia president and Cadbury India MD
I was reading Anant’s blog on campaignindia.in on how Indian colleagues should empathize with their global counterparts and was wondering why people would, or perhaps, would not.It got me back to my old thought on how we Indians define markets. Think about it, ask any marketer what he thinks is the market size of his product or service brand.
Goafest 2009 formally began with the Media Conclave held at the venue on Thursday afternoon. The theme for this year's conclave was 'Making the Best of the Slowdown," which saw large attendance from marketers who participated as speakers.Vineet Taneja, head of marketing, Nokia India took a leaf out of Nokia's brand journey in India, in his presentation.
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