The incumbent agency on the account was Rediffusion Y&R.
Sleepwell Mattresses has awarded its creative mandate to Rediffusion Y&R. Market sources estimate the size of the business at around Rs 15 crores. Rediffusion won the account in a multi agency pitch which included O&M, TBWA, Response and Oxygen.Sandeep Madan, EVP, Rediffusion Y&R, Delhi said on the win, "Sleepwell has carved a niche for itself through constant improvement and customer orientation. We take great pride in this association and look forward to ensuring a level of creative output that matches their innovative thinking."
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