shubha pai

Match over, ads on: How YouTube gets IPL fans to keep scrolling
Apr 15, 2025
Vinita Bhatia

Match over, ads on: How YouTube gets IPL fans to keep scrolling

As cricket pivots to nonstop content, Shubha Pai of YouTube Sales and Solutions, Google India, urges brands to rethink IPL playbooks across screens, formats, and fandoms.

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