shona ghosh

Aug 11, 2015

Internet of crashing things: I don't want to live in a software patch world

Beware the lure of the Internet of Things - consumers don't want to be surrounded by connected objects that don't work and shout corporate messaging at them

May 04, 2015

Stumbling blocks: how Lego almost failed to build a brand

With the biggest film of 2014 under its belt and licensing partnerships that span Star Wars, Harry Potter and Lord of the Rings, it's hard to believe Lego was once clueless about branding

Aug 21, 2014

Samsung installs 'midnight rainbow' in London to promote Galaxy Tab S

Shona Ghosh of Marketing Magazine UK reports on the digital 'rainbow' built using 150 tablets