shona ghosh
Aug 11, 2015
Internet of crashing things: I don't want to live in a software patch world
Beware the lure of the Internet of Things - consumers don't want to be surrounded by connected objects that don't work and shout corporate messaging at them
May 04, 2015
Stumbling blocks: how Lego almost failed to build a brand
With the biggest film of 2014 under its belt and licensing partnerships that span Star Wars, Harry Potter and Lord of the Rings, it's hard to believe Lego was once clueless about branding
Aug 21, 2014
Samsung installs 'midnight rainbow' in London to promote Galaxy Tab S
Shona Ghosh of Marketing Magazine UK reports on the digital 'rainbow' built using 150 tablets
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