The account was won following a multi-agency pitch
Q&A with Bidisha Nagaraj, chief marketing officer, Qyuki, on the portal’s plans and its potency as a platform for content creators and advertisers
India took centrestage at the Cannes International Festival of Creativity 2012. David Rowan, the UK editor of Wired Magazine moderated, as R Balki, chairman and chief creative officer, Lowe Lintas India, and film director Shekhar Kapur, reflected on the many challenges in marketing to our inimitable nation. Edited excerpts.
The seminar, scheduled for 19 June, will be dedicated to Indian creativity and its global influence
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins