shah rukh khan
Jab we ‘Met’ Shah Rukh Khan
King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land globally.
A23 bets big: Skill gaming’s perception game
INSIDE THE AD: Bollywood actor Shah Rukh Khan leads the online gaming platform’s pivot, challenging gaming stereotypes by spotlighting intellect over luck in rummy and poker.
Shah Rukh Khan delivers message of success with humility in latest Denver ad
The actor adds gentleness and empathy to earlier virtues of hard work and authenticity.
Why OTT is influencing the next big trends in advertising
SOUNDING BOARD: Characters from well-known OTT web series and mainstream films are quickly becoming staples in advertising storyboards. We ask industry experts why this trend is not just shifting entertainment consumption habits, but also reshaping how advertisements are conceived.
Warc 100: Shah Rukh Khan reigns supreme in the most effective campaign for 2023
Leo Burnett's ‘Keep Girls in School’ takes the Silver, as India finishes second globally
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