Agnello Dias and Santosh Padhi’s newly announced venture has run into trouble because of its name, Roots India. A New Delhi based communications agency, Roots Advertising Services Pvt Ltd, has objected to the use of the name. According to director Atul Chauhan, they have written to Aggie and Paddy and informed them of the objection. While Aggie confirmed to the objection on the use of the name, at the time of filing this report, he could not confirm that they were changing the name. He also mentioned that they are in touch with Roots Advertising.
As reported earlier, the agency launched by Agnello Dias and Santosh Padhi, originally christened Roots India, had to change the name thanks to the conflict because of the similarity in name with a New Delhi based agency. The new name for the agency will be ‘TapRoot India.’
Agnello Dias and Santosh Padhi have finally announced their new venture. They have started a communications services company, Roots India. As reported earlier, Padhi had quit from his post of executive creative director at Leo Burnett and Dias resigned from the position of chief creative officer of JWT India.The company will have staff strength of 12 people to start with. Padhi said, "We are hiring young blood as we want fresh thinking and approach in our company. This has been our conscious decision."
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