rohit sakunia

Monsoon rains force brands to rethink festive advertising
Sep 29, 2025
Vinita Bhatia

Monsoon rains force brands to rethink festive advertising

As unseasonal downpours disrupt Durga Puja and Ganesh Chaturthi, agencies shift from rain-washed billboards to digital-first storytelling and contingency-led campaign planning.

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