retail media networks

Over 50% of APAC marketers plan to cut ad spend in 2025: Nielsen
May 23, 2025
Matthew Keegan

Over 50% of APAC marketers plan to cut ad spend in 2025: Nielsen

Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.

Scaling smarter: Reinventing commerce media strategy for lasting impact
Mar 24, 2025
Samir Karpe

Scaling smarter: Reinventing commerce media strategy for lasting impact

In retail sales, while RMNs offer potent targeting capabilities, advertisers can turn their campaigns effective by deploying unified measurement strategies, says the Scibids and DoubleVerify country manager.

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