real money gaming

Sep 24, 2025

Dream11 pivots to free-to-play model amid regulatory churn

It has signed on advertisers like Swiggy, Astrotalk and Tata Neu, experimenting with campaign formats to target younger, mobile-first fans and seasoned cricket audiences.

Aug 21, 2025

India’s online gaming bill redraws the playing ad-spend playbook

A blanket ban on real-money gaming shifts billions in ad revenues, forcing agencies, broadcasters and brands to rethink strategies overnight.

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