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An integrated campaign conceptualised by Ogilvy & Mather has been rolled out
V-Guard, which manufactures home products and stabilisers has launched a new television campaign for its range of water pumps. The campaign has been created by TBWA\Bangalore and highlights the fact that life comes to a stop in the absence of water and positions V-Guard water pumps as a product which can ensure water supply to every tap from a reservoir.The TVC showcases a fast paced chase that comes to an abrupt halt when the hunter becomes the hunted. WATCH TVC here
PDM India, the experiential marketing division of Percept Limited, along with Wizcraft, Adlabs and Crayons Jaipur, has been empanelled by Rajasthan Tourism to handle its entire promotional portfolio. The agencies were brought on board following a multi-agency pitch that involved 11 agencies across India. The account is estimated to be worth Rs 2 crore.
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