Gen Z consumers are more likely to ‘see through’ or dismiss brands who have big claims and emotional advertising around their purpose, says the author
The author lists opportunities for brands to reframe and reimagine relationships with time
The author states that the biggest opportunity for marketers is to understand how the meaning of value is being reconfigured in consumer minds during these times and adapt offerings to this new meaning.
As safety is the most fundamental driver of the new normal, ‘safe consumption’ will be the next big thing for marketeers to consider, according to the author
In a world that is becoming universally branded, brands have become essential mediators for many aspects of our lives including aspirations, relationships and beliefs, says the author
We are at a crucial moment in history and brands have a critical choice to make, says the author
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