Zee News has revamped its image, logo and the positioning. The tagline for the channel has shifted from ‘Haqeeqat Jaisi Khabar Vaisi’ to ‘Zara Sochiye’. The channel is now focusing on ‘bringing life to Hindi journalism on television’. It has recently appointed Punya Prasun Bajpai as consulting editor. Bajpai comes from Sahara Samay.Bates David Enterprise is handling the creative duties for the news channel. The media mix includes TV, outdoor and print. The marketing spend is about Rs 15 crore.
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