programmatic advertising

Feb 03, 2021

Xaxis launches programmatic creative services solution

Called Xaxis Creative Studios, the agency aims to offer clients relevant, engaging executions to drive programmatic performance and insights

Dec 04, 2020

Disney+ Hotstar ties up with MediaMath for programmatic advertising

Partnership to help advertisers measure reach and frequency

Nov 19, 2019

Opinion: Programmatic is transforming the landscape

The focus is now shifting from media buying to audience buying says the author

Jan 28, 2019

Opinion: Dating apps shake hands with programmatic advertising

The author explains how such apps provide a great avenue for the advertisers to access a different and niche audience segment

Aug 23, 2018

Opinion: Programmatic advertising - the India chapter

The author explains how programmatic advertising is all set to change the face of the advertising industry in India.