Enables brands to make CTV ads engaging by syncing them with ads on other connected devices within the same household
Called Xaxis Creative Studios, the agency aims to offer clients relevant, engaging executions to drive programmatic performance and insights
Partnership to help advertisers measure reach and frequency
The focus is now shifting from media buying to audience buying says the author
The author explains how such apps provide a great avenue for the advertisers to access a different and niche audience segment
The author explains how programmatic advertising is all set to change the face of the advertising industry in India.
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