The focus is now shifting from media buying to audience buying says the author
The author explains how such apps provide a great avenue for the advertisers to access a different and niche audience segment
The author explains how programmatic advertising is all set to change the face of the advertising industry in India.
Sandeep Goyal and Projjol Banerjea of Mozeo discuss the opportunities with programmatic advertising in India
Do you know your DMP from your DSP? If not, this glossary of programmatic advertising terms by Ben Walmsley of Sizmek, an independent open ad management platform, will help.
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