programmatic advertising
Xaxis launches programmatic creative services solution
Called Xaxis Creative Studios, the agency aims to offer clients relevant, engaging executions to drive programmatic performance and insights
Disney+ Hotstar ties up with MediaMath for programmatic advertising
Partnership to help advertisers measure reach and frequency
Opinion: Programmatic is transforming the landscape
The focus is now shifting from media buying to audience buying says the author
Opinion: Dating apps shake hands with programmatic advertising
The author explains how such apps provide a great avenue for the advertisers to access a different and niche audience segment
Opinion: Programmatic advertising - the India chapter
The author explains how programmatic advertising is all set to change the face of the advertising industry in India.
Partner content: Q&A on Programmatic Advertising with Mozeo
Sandeep Goyal and Projjol Banerjea of Mozeo discuss the opportunities with programmatic advertising in India
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