programmatic advertising

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Opinion: Programmatic is transforming the landscape
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Nov 19, 2019

Opinion: Programmatic is transforming the landscape

The focus is now shifting from media buying to audience buying says the author

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Opinion: Dating apps shake hands with programmatic advertising
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Jan 28, 2019

Opinion: Dating apps shake hands with programmatic advertising

The author explains how such apps provide a great avenue for the advertisers to access a different and niche audience segment

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Opinion: Programmatic advertising - the India chapter
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Aug 23, 2018

Opinion: Programmatic advertising - the India chapter

The author explains how programmatic advertising is all set to change the face of the advertising industry in India.

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Programmatic advertising: Key terms and acronyms explained
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Aug 20, 2015

Programmatic advertising: Key terms and acronyms explained

Do you know your DMP from your DSP? If not, this glossary of programmatic advertising terms by Ben Walmsley of Sizmek, an independent open ad management platform, will help.