programmatic advertising
Interactive Avenues and Affle partner for programmatic and CTV solutions
Enables brands to make CTV ads engaging by syncing them with ads on other connected devices within the same household
Xaxis launches programmatic creative services solution
Called Xaxis Creative Studios, the agency aims to offer clients relevant, engaging executions to drive programmatic performance and insights
Disney+ Hotstar ties up with MediaMath for programmatic advertising
Partnership to help advertisers measure reach and frequency
Opinion: Programmatic is transforming the landscape
The focus is now shifting from media buying to audience buying says the author
Opinion: Dating apps shake hands with programmatic advertising
The author explains how such apps provide a great avenue for the advertisers to access a different and niche audience segment
Opinion: Programmatic advertising - the India chapter
The author explains how programmatic advertising is all set to change the face of the advertising industry in India.
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