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Internet Question: What do you think of the new Yashraj shows on Sony?
Over six months after Sony Entertainment Television went for a relaunch with a programming rejig, the channel's GRPs have been almost doubled (180 last week).
SET to roll out Yash Raj Films TV from January 1
The new year will see Yash Raj Films (YRF) TV launch on Sony Entertainment Television (SET). The new content will go live on Sony from January 1, every Friday to Sunday between 8 to 10 p.m. The channel aims to “distinct” in its look with fresh, contemporary and engaging storylines that reflect the dreams, aspirations and passion of today’s young India. Five new shows will make up the programming line up of the weekend time band, out of which four are fiction shows and one is a non-fiction show.
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