philip ward

'There is an appetite within the consumer to make a product their own': Lee's Philip Ward
Oct 13, 2014
Shinmin Bali

'There is an appetite within the consumer to make a product their own': Lee's Philip Ward

The shift to 'athleisure' hasn't affected the Apac region, says the marketing head. The global mantra continues to be 'innovation', alongside 'differentiation'.

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