perfetti van melle india

Jul 16, 2014

‘Barometer of success is that you win more than you lose’

Nikhil Sharma, director - marketing, explains Perfetti Van Melle India's rise, pressure on margins, ambitions at the premium end and its trademark advertising

Apr 02, 2014

Perfetti: Pop a Mentos Cola, stop the inane questions

Watch the ad film conceptualised by Ogilvy & Mather

Oct 03, 2013

Center Fresh woos youth with ‘Gum Charades’ online

Maxus Delhi is the media agency behind the campaign

May 17, 2013

Perfetti mulls timing of second Rs 25-lakh ‘Mentos Batti Jalao’ riddle

Marketing director Nikhil Sharma: Initial sales impact ‘very encouraging’; over 5 lakh entries in phase one not just from metros

Mar 05, 2013

Mentos creates a ‘batti jalao’ ‘murder mystery’ riddle

Watch the ad film created by Ogilvy & Mather