people meters

'Measurement is a statistical process, can't be error-free; but level of the error can be defined'
Aug 01, 2012
Arati Rao

'Measurement is a statistical process, can't be error-free; but level of the error can be defined'

Q&A with Paritosh Joshi, independent media and communications consultant, and head of technical committee, RSCI, on the NDTV lawsuit against Nielsen, number of people meters, and issues related to viewership.

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