penn schoen berland

Does negative news hurt ‘brands’ less today?
May 08, 2014
Campaign India Team

Does negative news hurt ‘brands’ less today?

Raahil Chopra analyses the impact of a deluge of controversies on the phrase ‘Any news is good news’

‘People will have to re-look at the rural opportunity’
Feb 05, 2014
Ananya Saha

‘People will have to re-look at the rural opportunity’

Q&A with Ashwani Singla, MD & CEO, Asia, Penn Schoen Berland

Q&A with Ashwani Singla, Penn Schoen Berland
Jun 13, 2012
Gunjan Prasad

Q&A with Ashwani Singla, Penn Schoen Berland

The MD and chief executive of Y&R Brands' Penn Schoen Berland (PSB), South Asia, discusses the firm's India foray, strategic alliance with Via Media Health, and more. Excerpts:

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