nudge marketing
Nov 14, 2019
Opinion: Nudges do not work for changing deep seated human behavior
The author talks about how to achieve a mindset change for sustained behaviour
Nov 04, 2019
Opinion: Hacking into the Homer brain
This is the first of a two part series on Nudge Marketing, considered by many as the best way of inducing behavioural change. But is it all perks and no perils?
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