noomi mehta
Billboard Boom: The future of OOH in India
Noomi Mehta, the chairman of Indian Outdoor Advertising Association (IOAA) and head of Selvel One Group, talks to Campaign India about a bullish future for OOH in India
Images from IOAA and Campaign India's breakfast session on OOH Advertising
IOAA and Campaign India's breakfast session on OOH Advertising gave marketers an opportunity to air their views and expectations about the medium and its deliverables to the industry stakeholders.
Common currency for OOH measurement tops list of demands from clients
IOAA lists out some of the key deliverables for second version of IOS
IOAA reviews implementation of standard practices for OOH
Several reports from various members were noted where a two large agencies have not implemented the SOP and also have tried to blatantly violate the minimum display period
Rediffusion Y&R sells stake in OAP to Selvel Advertising
Selvel Advertising now becomes the majority stakeholder in the venture
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