niva bupa
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2 days ago
The CMO's MO: Niva Bupa's Nimish Agrawal on why marketing and Gen AI are 'a match made in heaven'
The executive vice president and chief marketing officer at Niva Bupa discusses the obstacles involved in increasing market penetration and creating a unique brand identity, while addressing issues of trust, accessibility, and relevance for consumers in the health insurance sector.
Nov 21, 2021
Niva Bupa's re-branded identity focuses on humanising the health insurance narrative
Launches a 360-degree campaign to put forth their new business philosophy
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